![]() ![]() "The pacing, the writing, the sound bites and sight bites and just about everything else that executive producer Lorne Michaels. Here's an early example of that from The Los Angeles Times August 1988 To make this explicit the term 'sight bite' was coined to refer directly to video footage. ![]() Their influence is such that the use of sound bites is now commonplace throughout those parts of the world that are strongly influenced by the media, that is, pretty much everywhere.Īlthough 'sound bite' refers specifically to sound and suggests quotations suitable for radio or newspapers, the technique was commonly used in TV news clips. Through a crafty choice of venues and irresistible one-liners, George Bush has been relentlessly associated on the television news with simple, feel-good themes."īy the mid-1980s we had a new breed - the spin doctors. "This has been the election of the ‘sound-bite’. This continued with later US elections - The Independent, September 1988: It soon became the vogue to stage events specifically for the opportunity to provide quotable lines for media exposure, often timing them to be picked up by popular TV news programmes. The success of Reagan and others in obtaining valuable exposure by providing the media with what it wanted led to a flurry or marketing and speech writing activity. " Win one for the Gipper" (Gipper was Reagan's nickname.) Gorbachev, tear down this wall." (In a speech near the Berlin Wall, 1987.) Ronald Reagan, who won the nomination as Republican candidate for US President in 1980, was adapt at coining these media-friendly, 'direct to the people' phrases for example: Those examples make the meaning of the term unambiguous. "TV's formula these days is perhaps 100 words from the reporter, and a ‘sound bite’ of 15 or 20 words from the speaker." Anything more than that, you're losing them." "Remember that any editor watching needs a concise, 30-second sound bite. The first known printed citations come from that period for example, The Washington Post, June 1980: This originated in US media circles in the 1980s. What's the origin of the phrase 'Sound bite'? ![]() Noninteractive Services are generally defined as those in which the user experience mimics a radio broadcast.A short and easily remembered line, intended by the speaker to be suitable for media repetition. Noninteractive services are generally defined as those in which the user experience mimics a radio broadcast.Ī statutory license makes it easy for webcasters and other digital music providers to pay for the noninteractive sound recordings they use to operate their businesses that reach listeners in the United States. Instead, a noninteractive digital music service can elect to use the statutory licenses. A statutory license makes it easy for webcasters and other digital music providers to pay for the sound recordings they use to operate their business, so they do not need to negotiate a deal with every individual rights owner. When sound recordings are played on certain digital services such as satellite, Internet, and cable TV radio, or streamed as background music in some restaurants and stores, the recording artist and rights owner – which may be a label or independent artist who owns his or her own masters – earns royalties.
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